01 Feb Prisma Commits to Supporting Brooke USA by Pledging to Donate a Percentage of Income
Newark, Calif. – Feb. 01, 2021– Prisma has committed to pledge a portion of its profits in support of Brooke USA. Prisma’s imaging technology that produces full-body imaging of a conscious and standing horse, will be a game-changer for horse health and welfare. Like Prisma, Brooke USA focuses on equine well-being, but for equines who work to serve people in some of the world’s most impoverished communities. Part of Prisma’s mission is to give back to the equine community to support the industry.
“I recently learned about Brooke USA and its vital role in promoting the health and welfare of working equines,” said Michael Silver, Prisma’s founder and CEO. “What impresses me about Brooke USA’s cause is the marriage between helping working equines while benefiting the people that rely on them for their livelihoods and sustenance. I’m thrilled to be part of this great cause.”
Prisma has been developing its novel technology since 2016 and is approaching the commercial readiness of its robotic imaging system, projected to be operational by the end of 2021. When commercial operations commence, Prisma will be donating a portion of its profits for the benefit of Brooke USA. In the meantime, Silver has personally pledged support for Brooke USA and has recently joined the Northern California’s Advisory Council of Brooke USA to help their fundraising efforts.
“We are looking forward to the commercialization of the vital technology that Prisma has developed which will benefit both Brooke USA’s cause to help the working equine population as well as the safety, health and welfare of horses in general” Said Brooke USA’s CEO, Emily Dulin.
ABOUT BROOKE USA
Brooke’s mission is to significantly improve the welfare of working horses, donkeys and mules and the people they serve throughout Asia, Africa, the Middle East, the Americas and the Caribbean by raising funds and responsibly directing them to the areas of greatest need.
Prisma Imaging has successfully developed a new system for equine diagnostic imaging that addresses the shortcomings of current technology. Founded in 2016, Prisma’s system captures C.T. and radiographic images of the entire anatomy of a standing, conscious horse. The resulting system represents a game-changer for equine diagnostics and horse health care. Commercial installations of the system will begin in late 2021.